Finalized data is expected to be released within the coming days, and Disney is likely to incorporate its own first-party data from viewership on Hulu. A live stream of the ceremony was also ...

That’s nothing to sneer at. There’s at least one easy scapegoat to blame for a minor viewership dip. Hulu experienced technical difficulties with its livestream throughout the night ...

Our ultimate objective was to drive tune-in to season three of Hulu's The Handmaid's Tale. The campaign needed to deliver business results; subscriptions being critical, however, the brief called for ...

In entertainment, dominating cultural conversation is the holy grail. The Handmaid's Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential ...

The Walt Disney Company has reached a distribution agreement with Newsmax to add the right-of-center news and commentary channel to its Hulu with Live TV this summer ... that data points associated ...

Good American Family ended its run with a sizable audience on Disney+ and Hulu. The finale drove 6.3M globally in its first six days of streaming, making it the biggest finale of the year across ...