"Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a ...

A new tie-in with "How to Train Your Dragon" signifies Burger King's approach to family-friendly IP, as imagined by Tom ...

Burger King is embarking on a family-first marketing strategy, one backed by its latest "How to Train Your Dragon" promo.

Burger King's new dragon-themed Whopper, fiery fries, and a chance to win a Universal Orlando trip are here for a limited ...

Burger King, a unit of Restaurant Brands International Inc. (NYSE:QSR), is intensifying its U.S. turnaround strategy by ...

Burger King is going full dragon mode with its boldest movie collab yet. The limited-time menu includes fire-kissed burgers, ...

The CEO of Burger King’s parent company has drawn a line between the brand’s marketing effectiveness and its commercial success, addressing investors today (5 November). “When we get the marketing ...

“As we’re thinking about our guests, something that’s really important to us is something that relates to the family as a whole,” says Zahra Nurani, Burger King’s vice president of marketing ...

These examples reflect the key role games play in Burger King’s marketing strategy, helping the chain build brand affinity and increase guest loyalty. Games are also a stimulus to encourage fans to ...

chief marketing officer for Burger King North America, said in a statement provided to Food & Wine. “We know The Addams Family also has an affinity for the scarier things in life, so we’re ...

One particular campaign that went oddly viral was Burger King's bold "Mouldy Whopper." Let's decode why this ad campaign was the most successful marketing concept ever! In February 2020 ...